Category youtube

Mercenary vs Missionary: The Only Real Difference Between Facebook & Google

Facebook and Google are very similar and different, depending on the perspective and context. But the only real difference that matters today boils down to leadership. In reading that Facebook changed its mind in Australia, I will let others discuss… Continue Reading →

Will 2020s be Decade of Social eCommerce?

All social shopping is live, but at risk of being philosophical is all live shopping social? This past Sunday, Brendan Gahan and I got on Clubhouse at 4pm EST (link) to discuss social video, social shopping, live eCommerce and much… Continue Reading →

Breaking Down Each Video Platforms’ 2020 & What to Expect in 2021

Covid will do to TV/digital video revenues what the great recession did to newspaper/digital media: accelerate the shift. With Google and Snap reporting results, here’s a breakdown and summary of each major video platform: Google YouTube In 2020, for the… Continue Reading →

You can thank me later, Hollywood

From Fairness Doctrine to Fair Use, never lose sight of the forest through the trees when fighting for your principles I’ve covered fair use on these pages before. At a high level, the manifestation of my frustrations and drive in… Continue Reading →

Rise of the MCN 3.0s: Different Approaches, Same Objective

MCNs have been around for a decade and now we are seeing their third iteration. We are now seeing the wave of MCNs, 3.0, propelled by YouTube’s riches. Machinima in many ways was the first multi-channel networks, or MCNs 1.0…. Continue Reading →

The True Power & Real Change of The Creator Economy

The web’s democratization is fully paving the way for a more just & equal ecosystem at a time where inequality around the world is expanding The emancipation of the creator and the emergence of the storytelller/entrepreneur have redefined media. We are now entering an accelerated period,… Continue Reading →

Creator Economy To Enter Hyper-growth in 2020s

YouTube and Patreon began a revolution, new competitors will complete the mission Patreon’s growth has been nothing but amazing. Patreon enabled and benefited from the democratization of media. It’s not surprising to see them ride that wave to an IPO… Continue Reading →

What Snap Got Right in the Video Wars

For years creators were looking for a sustainable number two to counter YouTube’s dominance, is Snap here to stay or a mirage? In 2019 I attended the Snap partner summit. I left there and proceeded to buy shares in the… Continue Reading →

The Closer: The CRO is Dead, Long Live the CRO

Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →

Software Ate The World, Entertainment Consumed It All

The 2010s saw the convergence of two decades worth of trends. Those forces will radically accelerate due to Covid. In August 2011, Netscape co-founder Marc Andreessen coined the famous phrase “Software is eating the world” in a Wall Street Journal op-ed. While… Continue Reading →

Not Asking for Permission: MsMojo Origins

Launching MsMojo was an example of listening to your inner voice, serving your community and not giving in to the perpetually-offended (now help me serve another demographic) Part of WatchMojo’s brands, MsMojo turns 5! It’s turned out to be a… Continue Reading →

Is Being Too Early The Same As Being Wrong?

We first established a presence on YouTube in 2006, but didn’t go all-in until 2012. That is the difference between WatchMojo being a success or a mere footnote In 2012, I wrote for Ten Ways YouTube Went From Pariah to… Continue Reading →

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