ContextTV — a sub-division of — is a business-oriented platform for entrepreneurs. We provide weekly content about the complex and diverse fields of Business, Entrepreneurship, Science & Technology and sports. All of the site’s content is produced by WatchMojo’s founder and CEO, Ashkan Karbasfrooshan. Context is about recognizing that success is subjective, fluid and relative. Living your life as an entrepreneur through other people’s definition and framework for success only gets you further away from the end goal, which is: to be in control of your destiny, even though we never fully are. Entrepreneurship is a paradox.

Is everyone an entrepreneur? No. We no longer work at one company our whole lives, thus forcing people to be entrepreneurial. Yet, there’s no real playbook for entrepreneurs. Some live to work, others work to live. Regardless, work is a means to an end: to live a more fulfilling life that meets what truly drives individuals to risk it all. We’ll be offering tips and sharing lessons on success and failure, risk and reward, greed and fear. 

Our Mission

A new take on entrepreneurship, strategy & business. Entrepreneurship isn’t fringe anymore, but there isn’t a playbook for entrepreneurs in an era where we seek balance between work, life and play.

“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t. Entrepreneurship has evolved from a lifestyle for the bold and delusional to a mainstream career path. As priorities shift in this brave new world, Context is your guide to achieve work/life/play balance.” 

– Ashkan Karbasfrooshan

We’ll be looking at a wide range companies, including sports teams and businesspeople, to give entrepreneurs, intrapreneurs & executives a roadmap and blueprint to succeed.



  1. WORK: Do we live to work, or do we work to live?
  2. LIVE: Striving to live the life you want to live
  3. PLAY: The importance of balance in life