Launching MsMojo was an example of listening to your inner voice, serving your community and not giving in to the perpetually-offended (now help me serve another demographic) Part of WatchMojo’s brands, MsMojo turns 5! It’s turned out to be a… Continue Reading →
A decade ago, digital’s pennies weren’t enticing enough for traditional media companies; today that slow footedness is haunting many of them. Jeff Zucker, the former NBC executive and now president of CNN, coined the phrase “trading analog dollars for digital… Continue Reading →
Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →
Yesterday, I referenced that while in college, our final group report for the hybrid Bachelor/MBA Management Of Financial Institutions course at the John Molson School of Business at Concordia University was on the Long Term Capital Management hedge fund. Lucky… Continue Reading →
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