Category Case Studies

Not Asking for Permission: MsMojo Origins

Launching MsMojo was an example of listening to your inner voice, serving your community and not giving in to the perpetually-offended (now help me serve another demographic) Part of WatchMojo’s brands, MsMojo turns 5! It’s turned out to be a… Continue Reading →

How Digital Pennies vs Analog Dollars Became Digital Trillions vs Analog Billions

A decade ago, digital’s pennies weren’t enticing enough for traditional media companies; today that slow footedness is haunting many of them. Jeff Zucker, the former NBC executive and now president of CNN, coined the phrase “trading analog dollars for digital… Continue Reading →

Branding: The House of Pain

Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →

The Case of Long Term Capital Management

Yesterday, I referenced that while in college, our final group report for the hybrid Bachelor/MBA Management Of Financial Institutions course at the John Molson School of Business at Concordia University was on the Long Term Capital Management hedge fund. Lucky… Continue Reading →

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