ExposFAQ: One Team or Many? (aka Is This Gonna End with a Press Conference with You Buying the Padres & Retiring in San Diego)?

Everything happens for a reason. Now that would make for a memorable final scene in Willpower, after the hilarious MLB Group Chat and the tear-jerking opening day theatrics. When I first began exploring sports franchises as an asset class —… Continue Reading →

From Conviction to Process: Launching the Peanut Project’s Next Phase

Why we’re formally opening the process — and what it means for investors, partners, and Montreal. For the past few months, the Peanut Project has existed in an unusual space: highly visible, quietly serious, and deliberately unstructured. That was intentional…. Continue Reading →

The Second Successful Siege of San Francisco

A Lost Chapter from The Confessions of Alexander the Great. I had crossed many territories in my youth—some with sword, some with coin, and some with nothing but a story and the audacity to believe it could become an empire…. Continue Reading →

Peanut Project: End of Phase 1, Start of Phase 2.

This is the most substantive update in the Peanut Project journey, though I recognize it’s a bit of “inside baseball” with regards to deal-making. I could not have done it without the community’s support, help and words of encouragement. End… Continue Reading →

Re-Introducing WatchMojo Studios: Scripted Stories & Unscripted Formats

For nearly two decades, WatchMojo has been known as a digital-first media company that understood audiences before “audience-first” became a buzzword. But from the beginning, WatchMojo was never just a YouTube company. It was a studio—one that happened to distribute… Continue Reading →

Why Conviction Creates Leverage (and Silence Destroys It)

Dear Expos community, TL:DR: Institutions don’t reward silence. They reward credibility. And credibility comes from consistency under pressure. Institutions don’t reward silence. They reward credibility. And credibility comes from consistency under pressure. It’s not that principles hurt profit. It’s that… Continue Reading →

The Rebirth & Relaunch of the SoundMojo record label

JFC. Mind blown. WatchMojo may be best known for film, TV, and gaming—but my soul has always been music. Early on, around 2012, I leaned into that and personally wrote and produced many of our music Top 10s, curating the… Continue Reading →

Why the Previous Expos Bid Failed (& Was Dead on Arrival)

[Version en Français ici] I believe in radical transparency—while remaining fiercely confidential about other people’s affairs. The Peanut Project is, at its core, a civic effort with an outcome I do not control. I work for you, and hold myself… Continue Reading →

Over-Extension — or Strategic Amplification?

A few days ago, my board member and long-time industry friend Peter Horan sent me a link to a Business Insider article about MrBeast’s burger venture imploding, with a one-line comment: “Over-extension.” The old me would probably have overthought it… Continue Reading →

Over-Extension, Pivots, and the Myth of “Just Add Capital”

I recently read a solid case study on the implosion of MrBeast’s burger venture. It was a good read. While I was familiar with most of it, there were a few new details that were genuinely interesting. What struck me… Continue Reading →

Rewarding the Early Expos Believers: A Season Ticket Waiting List | Récompenser les premiers croyants: une liste d’attente pour les abonnements de saison

English Many of you have offered to help as the Peanut Project continues to take shape — and as discussions with family offices and HNWIs progress, one thing has become clear: early fan demand matters. This short form is not… Continue Reading →

Why the Mainstream Media Is Not Covering the Conflict in Iran

The Islamic Republic of Iran has just carried out one of the deadliest assaults on its own people in recent history — yet you would hardly know it from mainstream media coverage.This silence is not accidental, nor is it simply… Continue Reading →

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