Category MediaPost

Here are all of the articles Ashkan Karbasfrooshan wrote for MediaPost between 2010 to 2015

The Promoter

WatchMojo may be the biggest media company you’ve never heard of. If you think you have what it takes to partner with WatchMojo & better harness and project our message, hit me up. When I launched WatchMojo, we had a… Continue Reading →

Content Is Still King But Success Demands A Royal Family

Over the past ten years, I’ve had a front row seat watching the plot evolve in the online video revolution.  I’ve seen every fad fade as one challenger after another tumbled due to misguided strategy or tactical misfires. But, I’ve… Continue Reading →

Lessons Of Our $100 Million Pilot

Google spent $100 million to figure out that YouTube users didn’t place a premium on television content. It took me one pilot to come to the same conclusion. No, it didn’t cost me $100 million, but the lessons we learned… Continue Reading →

Takedown!

Last week, YouTube updated its ContentID policies; many channels suffered setbacks. As my company produces both fully cleared and transformative clips using third-party footage, I was wary that we would face similar issues.  We got a few claims that we… Continue Reading →

Can $35 Dongle Be YouTube’s Trojan Horse Into TV Ad Business?

A couple of weeks ago, I was at YouTube’s Lean-In event in Los Angeles. At day’s end, Google’s Chairman Eric Schmidt gave a talk about his perspective on YouTube’s past and the future of online video. During the Q&A, I… Continue Reading →

To Succeed In Content Biz, Stay True To Your Vision

Last week, I discussed and outlined the business rules that have served as the foundation to most of my licensing deals.  Mind you, as much as we’ve walked to the beat of our own drum, I’d be lying if I didn’t… Continue Reading →

How Hard Should Web Producers Try To Get On TV?

A couple of weeks ago, I mentioned that we had passed up the opportunity to put our content and brand on TV. A few people emailed me to ask about the details. First, let me outline the few rules I had… Continue Reading →

Fair Use: A Legal, Business And Common-Sense Proposition

Recently, U.S. Circuit Judge Denny Chin concluded that Google’s book scanning amounted to fair use because it was “highly transformative” and “didn’t harm the market for the original work.” Judge Chin also rejected the Author’s Guild theory that Google was “depriving authors… Continue Reading →

What Does Youtube Really Owe The Content Creator Community?

This past week, I walked away from an opportunity to have our content on television, because the deal simply didn’t make sense. As a result, I was initially going to write about how the best deals are the ones you… Continue Reading →

Sticking To Your Guns

Eighteen months ago, I found myself sitting in Madison Square Park.  I’d just stepped out of an investor pitch.  It had gone well,  and the investor wanted to invest in my company.  The catch was that he wanted us to… Continue Reading →

In Content Business, Nothing Good Actually Scales (And That’s A Good Thing)

Three recent storylines should serve as a reminder that nine women can’t have a baby in one month.  Creating a sustainable content business that is profitable and viable is hard work, takes a long time, and absolutely nothing can change… Continue Reading →

Millennials’ Video Consumption Is Like A Buffet

According to a Getty report, 90% of online video consumption will come from the 18-34 demo by 2015. I hope so, and I believe this will come to pass. I used to argue — admittedly based on gut and common sense… Continue Reading →

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