Recently, it was announced by Google that around 1.5 Billion People view their YouTube Shorts per month. On the other hand, TikTok’s parent company, ByteDance reported that 1 Billion People watch their shorts per month last year. When it comes… Continue Reading →
The creator economy’s real problem is infinite supply Last summer, in a now-deleted tweet, Hunter Walk Tweeted: “Creator Econony” is on its way to becoming as meaningless as “Sharing Econony” was…. And indeed, the Creator Economy rhymes With the Gig Economy. We hear a… Continue Reading →
Part three of our Granicus Group profiles series focuses on CatapultX. They are an ‘On-Stream Video Monetization & Contextual AI Platform’ who have established a less intrusive, more engaging and more integrated ad experience for viewers. They are an on-stream… Continue Reading →
All social shopping is live, but at risk of being philosophical is all live shopping social? This past Sunday, Brendan Gahan and I got on Clubhouse at 4pm EST (link) to discuss social video, social shopping, live eCommerce and much… Continue Reading →
Covid will do to TV/digital video revenues what the great recession did to newspaper/digital media: accelerate the shift. With Google and Snap reporting results, here’s a breakdown and summary of each major video platform: Google YouTube In 2020, for the… Continue Reading →
2020 seems like the media world accelerated by a decade. As video becomes omnipresent in a 24/7/365 connected world, it’s expanding as a form of content around community into commerce. You’ve come a long way, baby. The video landscape today… Continue Reading →
If teenagers want to be YouTubers then it’s fair to say their parents want to be a streamers. Not surprisingly, Donald Trump is thinking of launching a new news network that would make FOX News look liberal. But, instead of… Continue Reading →
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