Tag tiktok

Unskippable, Unmissable, Unmatched: CatapultX

Part three of our Granicus Group profiles series focuses on CatapultX. They are an ‘On-Stream Video Monetization & Contextual AI Platform’ who have established a less intrusive, more engaging and more integrated ad experience for viewers. They are an on-stream… Continue Reading →

Will 2020s be Decade of Social eCommerce?

All social shopping is live, but at risk of being philosophical is all live shopping social? This past Sunday, Brendan Gahan and I got on Clubhouse at 4pm EST (link) to discuss social video, social shopping, live eCommerce and much… Continue Reading →

Breaking Down Each Video Platforms’ 2020 & What to Expect in 2021

Covid will do to TV/digital video revenues what the great recession did to newspaper/digital media: accelerate the shift. With Google and Snap reporting results, here’s a breakdown and summary of each major video platform: Google YouTube In 2020, for the… Continue Reading →

Change in Consumer Perception of UGC is Most Significant Development in Media

2020 seems like the media world accelerated by a decade. As video becomes omnipresent in a 24/7/365 connected world, it’s expanding as a form of content around community into commerce. You’ve come a long way, baby. The video landscape today… Continue Reading →

What do Trump, Mayer & Bronfman Have in Common?

If teenagers want to be YouTubers then it’s fair to say their parents want to be a streamers. Not surprisingly, Donald Trump is thinking of launching a new news network that would make FOX News look liberal. But, instead of… Continue Reading →

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