The Streaming Landscape has generally been the same for a good amount of time. YouTube has always been a free-short form AVOD Model while Netflix has always been a long-form SVOD Model. You can learn more about these two advertising… Continue Reading →
To those of you who have no idea who I am – most probably all – my name is Frank Pavan and I’m very happy and proud to work for WatchMojo. Our CEO, Ashkan Karbasfrooshan, graciously brought me into the… Continue Reading →
Google’s former Chairman Eric Schmidt called advertising the “last bastion of unaccountable spending in corporate America.” He’s wrong, but only because there remain others. While I studied finance, I’ve earned the lion’s share of my lifetime earnings directly and indirectly via advertising:… Continue Reading →
Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →
In a surprising twist, I bought some shares in Warner Music Group, the company who brought me much joy as a consumer and more headaches as an entrepreneur. So apparently, while gaming took off during a pandemic, growth in music… Continue Reading →
Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →
Covid burst the dam: with a viewer watching YouTube content on their connected TV and Game of Thrones on their mobile device, distribution platforms and screens have blurred, meaning that eventually, the price an advertiser will pay for a viewer… Continue Reading →
YouTube and Netflix won the AVOD (Advertising Video on Demand) and SVOD (Subscription Video on Demand) wars, respectively, but the way they did so is wildly different. A non-paying user isn’t as valuable as a paying subscriber, of course, but… Continue Reading →
“Covid has elements of the fear that we felt after 9/11, the financial worry that we experienced in 2008, and the unknown that surrounds a natural disaster like a hurricane or tornado all rolled into one.”Politico’s Robert Allbritton ESPN remains… Continue Reading →
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