Tag advertising

Pitch Me! RFP: Sponsorship

Google’s former Chairman Eric Schmidt called advertising the “last bastion of unaccountable spending in corporate America.” He’s wrong, but only because there remain others. While I studied finance, I’ve earned the lion’s share of my lifetime earnings directly and indirectly via advertising:… Continue Reading →

The Closer: The CRO is Dead, Long Live the CRO

Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →

Record Labels: When Greed and Fear Collide

In a surprising twist, I bought some shares in Warner Music Group, the company who brought me much joy as a consumer and more headaches as an entrepreneur. So apparently, while gaming took off during a pandemic, growth in music… Continue Reading →

Branding: The House of Pain

Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →

Covid Turned Industries from Bizarro World to Brave New World

Covid burst the dam: with a viewer watching YouTube content on their connected TV and Game of Thrones on their mobile device, distribution platforms and screens have blurred, meaning that eventually, the price an advertiser will pay for a viewer… Continue Reading →

Netflix is Evolutionary while YouTube is Revolutionary

YouTube and Netflix won the AVOD (Advertising Video on Demand) and SVOD (Subscription Video on Demand) wars, respectively, but the way they did so is wildly different. A non-paying user isn’t as valuable as a paying subscriber, of course, but… Continue Reading →

Covid Accelerated ESPN’s Future

“Covid has elements of the fear that we felt after 9/11, the financial worry that we experienced in 2008, and the unknown that surrounds a natural disaster like a hurricane or tornado all rolled into one.”Politico’s Robert Allbritton ESPN remains… Continue Reading →

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