Why is Always the Most Important Question to Ask. But you may also want to find out Who, When, Where, What and of course… How? Yesterday I touched on the philosophy, principles and purpose of Context, the new(ish) brand which… Continue Reading →
Working on my plans for Context, I am crystallizing the brand’s philosophy, perspective and purpose I’ve been tinkering with Context as a brand and vehicle for three years now. In 2018 I produced a few videos in the Good, Bad… Continue Reading →
It’s called YOUtube for a reason. Don’t let others tell your story, so make sure you tell yours. Your story. TL;DR version: Tell us YOUR YouTube Story! We’ve started working on our next documentary called My Story. We want you… Continue Reading →
Always looking for efficient and effective ways to make an impact, let’s get to work Recently, I expanded on the need to re-invent yourself and re-invest to avoid the mature, declining stages of a company in order to avoid death…. Continue Reading →
Google’s former Chairman Eric Schmidt called advertising the “last bastion of unaccountable spending in corporate America.” He’s wrong, but only because there remain others. While I studied finance, I’ve earned the lion’s share of my lifetime earnings directly and indirectly via advertising:… Continue Reading →
Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →
The 2010s saw the convergence of two decades worth of trends. Those forces will radically accelerate due to Covid. In August 2011, Netscape co-founder Marc Andreessen coined the famous phrase “Software is eating the world” in a Wall Street Journal op-ed. While… Continue Reading →
I expanded on our RAM initiative, or Resource Allocation Management, in a previous article. I am updating and posting here as a stand-alone piece before Part 2 In 2020, during a pandemic no less, we unveiled RAM within The Academy, our… Continue Reading →
Telling a story is half the battle; how do you create the right kind of content that commands a premium and creates shareholder value? Storyteller entrepreneurs are individuals who have a healthy balance between creativity and business acumen. Investors would… Continue Reading →
As a bootstrapped CEO, you have to avoid running out of money, that means not letting costs get out of hand until you break even; after which point you want to build up your cushion before re-investing After IGN bought… Continue Reading →
WatchMojo may be the biggest media company you’ve never heard of. If you think you have what it takes to partner with WatchMojo & better harness and project our message, hit me up. When I launched WatchMojo, we had a… Continue Reading →
Launching MsMojo was an example of listening to your inner voice, serving your community and not giving in to the perpetually-offended (now help me serve another demographic) Part of WatchMojo’s brands, MsMojo turns 5! It’s turned out to be a… Continue Reading →
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