Category watchmojo

A Call for Conscious Capitalism & Holding People in & Platforms of Power Accountable

Why is Always the Most Important Question to Ask. But you may also want to find out Who, When, Where, What and of course… How? Yesterday I touched on the philosophy, principles and purpose of Context, the new(ish) brand which… Continue Reading →

Context’s Perspective and Purpose

Working on my plans for Context, I am crystallizing the brand’s philosophy, perspective and purpose I’ve been tinkering with Context as a brand and vehicle for three years now. In 2018 I produced a few videos in the Good, Bad… Continue Reading →

New documentary: My Story – An Oral History of YouTube

It’s called YOUtube for a reason. Don’t let others tell your story, so make sure you tell yours. Your story.  TL;DR version: Tell us YOUR YouTube Story! We’ve started working on our next documentary called My Story. We want you… Continue Reading →

Open to Work? Help me help you!

Always looking for efficient and effective ways to make an impact, let’s get to work Recently, I expanded on the need to re-invent yourself and re-invest to avoid the mature, declining stages of a company in order to avoid death…. Continue Reading →

Pitch Me! RFP: Sponsorship

Google’s former Chairman Eric Schmidt called advertising the “last bastion of unaccountable spending in corporate America.” He’s wrong, but only because there remain others. While I studied finance, I’ve earned the lion’s share of my lifetime earnings directly and indirectly via advertising:… Continue Reading →

The Closer: The CRO is Dead, Long Live the CRO

Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →

Software Ate The World, Entertainment Consumed It All

The 2010s saw the convergence of two decades worth of trends. Those forces will radically accelerate due to Covid. In August 2011, Netscape co-founder Marc Andreessen coined the famous phrase “Software is eating the world” in a Wall Street Journal op-ed. While… Continue Reading →

The Art and Science of Developing Talent

I expanded on our RAM initiative, or Resource Allocation Management, in a previous article. I am updating and posting here as a stand-alone piece before Part 2 In 2020, during a pandemic no less, we unveiled RAM within The Academy, our… Continue Reading →

All Content Is Valuable But Some Content Is More Valuable Than Others

Telling a story is half the battle; how do you create the right kind of content that commands a premium and creates shareholder value? Storyteller entrepreneurs are individuals who have a healthy balance between creativity and business acumen. Investors would… Continue Reading →

The GM: Managing payroll as a bootstrapped startup’s CEO

As a bootstrapped CEO, you have to avoid running out of money, that means not letting costs get out of hand until you break even; after which point you want to build up your cushion before re-investing After IGN bought… Continue Reading →

The Promoter

WatchMojo may be the biggest media company you’ve never heard of. If you think you have what it takes to partner with WatchMojo & better harness and project our message, hit me up. When I launched WatchMojo, we had a… Continue Reading →

Not Asking for Permission: MsMojo Origins

Launching MsMojo was an example of listening to your inner voice, serving your community and not giving in to the perpetually-offended (now help me serve another demographic) Part of WatchMojo’s brands, MsMojo turns 5! It’s turned out to be a… Continue Reading →

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