Category MediaPost

Of late, we’ve heard a very vocal minority complain about YouTube’s value proposition to content creators. We’re now in the third wave of video-content producers.  The first ones like Pop.com or Pseudo were too early (no one had broadband).  The… Continue Reading →

In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, aQuantive all got acquired.  After we realized the world would not implode… Continue Reading →

With half of 2013 completed, we look back at the main stories of the year this far in online video. MCN Investment Activity Heating Up Six months into the year, the level of corporate development activity on YouTube-related channels has… Continue Reading →

If you read my post last week, “Why CPMs May Go Down to Zero,” you’d think that I was bearish on online media.  Truth is, I’m wildly optimistic at a macro level — but considering the general flight to quality… Continue Reading →

We’re looking at slower-than-anticipated growth of online video advertisement revenues.  According to Paid Content’s Jeff John Roberts, reporting on consulting firm PwC’s annual media report, “online video will increase from $2.3 billion in 2012 to $5.9 billion by 2017. The figure represents… Continue Reading →

While Mark Cuban is one of the nicer investors on Shark Tank, his online diatribes are lightning rods: readers in turn violently agree or disagree (that’s sometimes a byproduct of their envy, and how they feel about this maverick). Cuban… Continue Reading →

Buy on rumor, sell on news? After all of the hype leading up to the  return of “Arrested Development”  and its debut on Netflix, the company’s stock slipped 6% earlier in the week. That sounds about right: Buy  on the… Continue Reading →

Google Buzz is dead.  Is Google Plus (or is it +?) next?  Who knows.   Google’s social networking nemesis Facebook isn’t going anywhere, but with the recent addition of Facebook’s sponsored posts, users are starting to find the obtrusive pokes from… Continue Reading →

Eric Schmidt dubbed advertising the last bastion of unaccountability in corporate America, and judging by the following, he may be right. According to a Goldman Sachs study, “broadcast ratings in the 18- to-49-year-old demographic, the one most coveted by advertisers, fell… Continue Reading →

Two years ago, the inventor of the Web browser Marc Andreessen commented that software is eating the world. I guess when you’re the inventor of the Web browser, it’s normal to look at the world through software. As a content entrepreneur and… Continue Reading →

Recently, Alloy acquired DBG, while Dreamworks acquired Awesomeness TV. Terms of the Alloy/DBG deal were not disclosed.  Dreamworks paid $33 million for AwesomenessTV, with earnouts pushing the deal up to a deal size of $123 million. The companies have some… Continue Reading →