Category MediaPost

Here are all of the articles Ashkan Karbasfrooshan wrote for MediaPost between 2010 to 2015

Will Amazon’s Short-Form Video Ambitions Succeed?

When you generate $60 billion in annual revenues, it’s hard to pay attention to an emerging business line.  That’s the problem the Amazon Advertising Platform is running into. Launched in 2012, the business may already be generating a billion dollars per year. As a result, Amazon… Continue Reading →

Ten Stages Execs Go Through When Diving into Online Video

Having worked eight years in the online video space advising bigger traditional and online media companies on their video strategy, I’ve broken down the 10 stages executives go through in their foray into the creation and distribution of video content…. Continue Reading →

Even Old Media’s Disruptors Now Suffering From Innovator’s Dilemma

The first time I wrote about the book “The Innovator’s Dilemma,” it was mainly about print in the new-media landscape.  According to Wikipedia, author Clay Christensen’s theory was that ” successful companies can put too much emphasis on customers’ current needs, and fail… Continue Reading →

Binge Viewing Changing Media Biz — Netflix, YouTube Calling Shots

Last week, Machinima laid off 10% of its staff.  The company will redeploy capital to other areas.  While both it and fellow MCN Maker Studios are on top of YouTube patterns, it’s worth examining what Netflix is doing to feed a voracious… Continue Reading →

8 Ways We Grew Our YouTube Subscribers 8-Fold In 8 Months

Last week, Tubefilter released its monthly list of top 100 global YouTube channels. My company’s channel jumped 49 slots from number 99 to number 50. It didn’t really sink in how impressive that was until random folks came out of the woodwork… Continue Reading →

Ten Management Lessons For An Online Video Content Business

I’ve learned something valuable from the example of each of the business figures cited below: 1. Sumner Redstone, Viacom: Content is indeed king, but it’s the new distribution models that unlock content’s value.  One without the other isn’t worth a… Continue Reading →

Adblocking: Internet Right Or Racket?

If the Internet has proven one thing, it’s that the Web shrinks your industry if you’re lucky.  If you’re unlucky, it kills it outright.  A recent report and somearticles beg the question: Given that the Web has annihilated  the traditional business model for many… Continue Reading →

Blip.TV Learned Lessons On Path To Its Acquisition

Over the past two weeks, blip.tv was acquired by Maker Studios, while Grab Media was acquired by blinkx. The deals share some similarities.  Today we’ll look at some of the lessons of the fate of blip.tv, which over the years… Continue Reading →

Rupert Murdoch’s Investment Shows ‘Vice’ Has Its Virtues

Rupert Murodoch just spent $70 million for a 5% interest in Brooklyn-based Vice. Founded in 1994 in my hometown of Montreal by Suroosh Alvi, Shane Smith and Gavin McInnes, Vice traces its history back to a magazine launched with government… Continue Reading →

Adap.tv Sale: Reminder To Focus On Where The Puck’s About To Go

Last week, AOL bought Adap.tv for $405 million. If the history of online video is any indication, then right now, in management meetings and boardrooms, executives and investors are asking themselves: “What the hell does Adap.tv do — and how… Continue Reading →

YouTube Subscriptions Are Shifting Media Power Structure

YouTube has 382 millionaires.  That is, 382 channels with more than 1 million subscribers.  Yes, I know what you’re thinking: 1) how many are active, 2) how little revenue each one generates.  But hear me out.  Last year there were… Continue Reading →

Publicis, Omnicom Merger Is Recipe For Disaster

Omnicom and Publicis merged to create the largest holding company in advertising, surpassing WPP. The trends driving the deal are: – Increased consolidation: Japan’s Dentsu recently acquired UK’s Aegis in a $5 billion deal. – Encroachment of tech firms: Salesforce… Continue Reading →

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