Inaugural Season: 2027–2028

Overview

The League is pleased to invite expressions of interest and formal proposals from ownership groups in select Canadian markets to participate in the launch of a new men’s professional league, scheduled to begin play in the 2027–2028 season.

This initiative is designed to establish a national, scalable, and commercially viable sports platform, with a focus on sustainable growth, strong local ownership, and modern media distribution.

As part of its launch strategy, the League has secured a distribution partnership with WatchMojo, providing immediate global digital reach and content amplification across its network of 75M+ followers.

Phase 1 Markets (Atlantic, Quebec, Ontario)

The League is targeting strong mid-sized and emerging markets with demonstrated sports appetite, infrastructure, and community support.

Atlantic Canada

  • Halifax, NS
  • Moncton, NB
  • Saint John, NB
  • St. John’s, NL

Quebec

  • Quebec City, QC
  • Laval, QC
  • Longueuil / South Shore, QC
  • Gatineau, QC

Ontario

  • Hamilton, ON
  • Kitchener-Waterloo, ON
  • London, ON
  • Oshawa / Durham Region, ON
  • Windsor, ON
  • Mississauga / Peel Region, ON

Strategic / Anchor Market

  • Montreal, QC

Opportunity

Selected ownership groups will have the opportunity to:

  • Operate a founding franchise in a new national league
  • Participate in long-term equity value creation
  • Leverage modern, digital-first distribution (WatchMojo partnership)
  • Engage local fan bases in underserved or under-optimized markets
  • Build a community-driven, commercially sustainable sports organization

Franchise Structure & Economics

  • Franchise Fee: $1,000,000 CAD
  • Secures founding ownership position
  • Preferred market selection
  • Input into league structure and governance
  • Subject to availability and league approval

Ownership Requirements

All ownership groups must demonstrate:

  • Sufficient capitalization to operate for a minimum of three (3) seasons
  • Access to a suitable venue (owned, leased, or in advanced negotiation)
  • Local market engagement strategy
  • Operational and management capability

Media & Distribution

The League will adopt a digital-first media strategy, anchored by:

  • WatchMojo as a distribution partner, providing:
    • Global reach across YouTube and social platforms
    • Content production and amplification
    • Integrated storytelling and fan engagement

This approach ensures:

  • Immediate audience access
  • Scalable monetization opportunities
  • Enhanced visibility for teams, players, and sponsors

Proposal Requirements

Interested parties are invited to submit proposals including:

  1. Ownership Group Overview
    • Key individuals and backgrounds
    • Ownership structure
  2. Financial Capacity
    • Proof of funds
    • Capital plan for 3+ seasons
  3. Market & Venue
    • City selection
    • Proposed venue (existing or planned)
  4. Business Plan
    • Revenue model (tickets, sponsorship, community)
    • Marketing and fan engagement strategy
  5. Strategic Vision
    • Long-term commitment to the League
    • Community integration

Timeline

  • RFP Issued: May 23, 2026
  • Submission Deadline: July 1, 2026
  • Shortlist & Interviews: July–October 2026
  • Final Selections: Q4 2026
  • League Launch: 2027–2028 Season

Evaluation Criteria

Proposals will be evaluated based on:

  • Financial strength and sustainability
  • Market viability
  • Ownership quality and alignment
  • Venue readiness
  • Strategic vision and long-term commitment

Closing Statement

This League is being built with a focus on discipline, scalability, and long-term value creation.

By combining:

  • strong local ownership
  • underserved but passionate markets
  • and a modern media distribution strategy

…the League aims to redefine how professional sports are launched and grown in Canada.

Submission Contact

Ashkan Karbasfrooshan
ash at watchmojo dot com