Tag video

Unskippable, Unmissable, Unmatched: CatapultX

Part three of our Granicus Group profiles series focuses on CatapultX. They are an ‘On-Stream Video Monetization & Contextual AI Platform’ who have established a less intrusive, more engaging and more integrated ad experience for viewers. They are an on-stream… Continue Reading →

This is The Biggest Wild Card Impacting Startup Success

Startup success is a function of Vision, Ambition, Execution, Persistence, Luck, Timing, Focus and Resiliency. Timing is usually a wild card that trumps them all. YouTube won the web video wars for many reasons, I discussed some of it at… Continue Reading →

Great Big Story is Latest Example of Corporations Misunderstanding Why Startups Succeed

Quibi and CNN’s Great Big Story share a common trait: taking a startup and making it act like an established business never works. This may hurt, but I think the pandemic is the convenient excuse many decision-makers will lean on… Continue Reading →

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