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How Digital Pennies vs Analog Dollars Became Digital Trillions vs Analog Billions

A decade ago, digital’s pennies weren’t enticing enough for traditional media companies; today that slow footedness is haunting many of them. Jeff Zucker, the former NBC executive and now president of CNN, coined the phrase “trading analog dollars for digital… Continue Reading →

Covid Turned Industries from Bizarro World to Brave New World

Covid burst the dam: with a viewer watching YouTube content on their connected TV and Game of Thrones on their mobile device, distribution platforms and screens have blurred, meaning that eventually, the price an advertiser will pay for a viewer… Continue Reading →

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