Tag NHL

Can Any NHL Team Become a Global Brand Like the Yankees or Lakers?

The Answer — And Why the Canadiens Are the NHL’s Best Candidate Sports fans love talking about “global brands.” The Yankees, Lakers, Cowboys, Barcelona, Real Madrid, Manchester United — teams whose cultural footprint extends far beyond their city or league…. Continue Reading →

People & Competition: The Expos & Les Nordiques

No one will ever accuse me of not heeding the call to action or walking away from a challenge. My exploratory process regarding the The Montreal Expos revival, aka project Peanut, started off thinking this was 1% likely, but after… Continue Reading →

Assessing the Viability of an NHL Franchise in Quebec City

Si jamais on y arrive, Kerry Fraser sera l’invité spécial pour la mise en jeu cérémoniale (Note: version française to come). When I say AI can unleash a person’s potential if you look at it through the lens of comparative… Continue Reading →

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