Tag marketing

Re-Introducing WatchMojo Studios: Scripted Stories & Unscripted Formats

For nearly two decades, WatchMojo has been known as a digital-first media company that understood audiences before “audience-first” became a buzzword. But from the beginning, WatchMojo was never just a YouTube company. It was a studio—one that happened to distribute… Continue Reading →

Overthinking

I guess I concede that if I had to restart this exercise to bring MLB back with the Montreal Expos, I would have asked one of my investment banker friends — or literally the firm we hired to manage the… Continue Reading →

It Took 20 Years, But “YOU” Finally Disrupted Traditional Media For Good

Over the past 20 years, a handful of trends have coalesced and taken the media world by storm. How does one survive, let alone thrive? As 2025 will mark YouTube (& WatchMojo’s) 20 year anniversary, online video has come a… Continue Reading →

66 Life & Work Lessons To Live By

Interesting quotes and lessons learned along the way. On Success 1/ Entrepreneurship is living a few years of life like most people won’t, so that you can spend the rest of your life like most people can’t. 2/ All humans… Continue Reading →

Branding: The House of Pain

Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →

Netflix is Evolutionary while YouTube is Revolutionary

YouTube and Netflix won the AVOD (Advertising Video on Demand) and SVOD (Subscription Video on Demand) wars, respectively, but the way they did so is wildly different. A non-paying user isn’t as valuable as a paying subscriber, of course, but… Continue Reading →

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