Tag covid

Covid Turned Industries from Bizarro World to Brave New World

Covid burst the dam: with a viewer watching YouTube content on their connected TV and Game of Thrones on their mobile device, distribution platforms and screens have blurred, meaning that eventually, the price an advertiser will pay for a viewer… Continue Reading →

Covid Accelerated ESPN’s Future

“Covid has elements of the fear that we felt after 9/11, the financial worry that we experienced in 2008, and the unknown that surrounds a natural disaster like a hurricane or tornado all rolled into one.”Politico’s Robert Allbritton ESPN remains… Continue Reading →

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