Tag brands

Branding: The House of Pain

Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →

© 2022 — Powered by Create a website or blog at WordPress.com

Theme by Anders NorenUp ↑