Part three of our Granicus Group profiles series focuses on CatapultX. They are an ‘On-Stream Video Monetization & Contextual AI Platform’ who have established a less intrusive, more engaging and more integrated ad experience for viewers. They are an on-stream… Continue Reading →
YouTube and Netflix won the AVOD (Advertising Video on Demand) and SVOD (Subscription Video on Demand) wars, respectively, but the way they did so is wildly different. A non-paying user isn’t as valuable as a paying subscriber, of course, but… Continue Reading →
The WSJ has spent a lot of time tearing apart the Quibi carcas. Ultimately, the media has spent far more time covering Quibi than people spent watching Quibi shows. When I had breakfast with Jeffrey Katzenberg in the summer 2018,… Continue Reading →
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