Tag avod

Unskippable, Unmissable, Unmatched: CatapultX

Part three of our Granicus Group profiles series focuses on CatapultX. They are an ‘On-Stream Video Monetization & Contextual AI Platform’ who have established a less intrusive, more engaging and more integrated ad experience for viewers. They are an on-stream… Continue Reading →

Netflix is Evolutionary while YouTube is Revolutionary

YouTube and Netflix won the AVOD (Advertising Video on Demand) and SVOD (Subscription Video on Demand) wars, respectively, but the way they did so is wildly different. A non-paying user isn’t as valuable as a paying subscriber, of course, but… Continue Reading →

Quibi’s Main Advantage Turned to its Achilles Heel

The WSJ has spent a lot of time tearing apart the Quibi carcas. Ultimately, the media has spent far more time covering Quibi than people spent watching Quibi shows. When I had breakfast with Jeffrey Katzenberg in the summer 2018,… Continue Reading →

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