Category Strategy & Competition

The True Power & Real Change of The Creator Economy

The web’s democratization is fully paving the way for a more just & equal ecosystem at a time where inequality around the world is expanding The emancipation of the creator and the emergence of the storytelller/entrepreneur have redefined media. We are now entering an accelerated period,… Continue Reading →

Context’s Perspective and Purpose

Working on my plans for Context, I am crystallizing the brand’s philosophy, perspective and purpose I’ve been tinkering with Context as a brand and vehicle for three years now. In 2018 I produced a few videos in the Good, Bad… Continue Reading →

Creator Economy To Enter Hyper-growth in 2020s

YouTube and Patreon began a revolution, new competitors will complete the mission Patreon’s growth has been nothing but amazing. Patreon enabled and benefited from the democratization of media. It’s not surprising to see them ride that wave to an IPO… Continue Reading →

Media SPACs to the Rescue!

SPACs were seen as financing of last resort, but have now gained credibility Privately-held companies sometimes achieve a liquidity event by way of a merger or acquisition. Otherwise, there are multiple paths to liquidity, namely: – IPO– Direct listing– SPACs…. Continue Reading →

Open to Work? Help me help you!

Always looking for efficient and effective ways to make an impact, let’s get to work Recently, I expanded on the need to re-invent yourself and re-invest to avoid the mature, declining stages of a company in order to avoid death…. Continue Reading →

Pitch Me! RFP: Sponsorship

Google’s former Chairman Eric Schmidt called advertising the “last bastion of unaccountable spending in corporate America.” He’s wrong, but only because there remain others. While I studied finance, I’ve earned the lion’s share of my lifetime earnings directly and indirectly via advertising:… Continue Reading →

Born on Third Base

James Murdoch’s comments capture the paradox of life and echoes what a true hero said this week: “Thank you, but f&ck you.” Is James Murdoch, the son of Rupert Murdoch, lacking awareness or displaying courage when he says that “media… Continue Reading →

What Snap Got Right in the Video Wars

For years creators were looking for a sustainable number two to counter YouTube’s dominance, is Snap here to stay or a mirage? In 2019 I attended the Snap partner summit. I left there and proceeded to buy shares in the… Continue Reading →

The Closer: The CRO is Dead, Long Live the CRO

Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →

Software Ate The World, Entertainment Consumed It All

The 2010s saw the convergence of two decades worth of trends. Those forces will radically accelerate due to Covid. In August 2011, Netscape co-founder Marc Andreessen coined the famous phrase “Software is eating the world” in a Wall Street Journal op-ed. While… Continue Reading →

Eagles vs Turkeys

You need a cast of characters with everyone to contribute to win, but the most likely way teams lose is casting people in the wrong roles Given my Nature and Nurture, I’m so naive and idealistic that I’m surprised I… Continue Reading →

The Art and Science of Developing Talent

I expanded on our RAM initiative, or Resource Allocation Management, in a previous article. I am updating and posting here as a stand-alone piece before Part 2 In 2020, during a pandemic no less, we unveiled RAM within The Academy, our… Continue Reading →

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