Category marketing

66 Life & Work Lessons To Live By

Interesting quotes and lessons learned along the way. On Success 1/ Entrepreneurship is living a few years of life like most people won’t, so that you can spend the rest of your life like most people can’t. 2/ All humans… Continue Reading →

Branding: The House of Pain

Company valuations are driven by financial performance, but businesses that command outsized valuations do so thanks to Goodwill, or brand equity. Brian Morrissey today discussed brand strategy, referencing Kevin Smith / Mighty Roar’s brand architecture. He breaks it down into… Continue Reading →

Netflix is Evolutionary while YouTube is Revolutionary

YouTube and Netflix won the AVOD (Advertising Video on Demand) and SVOD (Subscription Video on Demand) wars, respectively, but the way they did so is wildly different. A non-paying user isn’t as valuable as a paying subscriber, of course, but… Continue Reading →

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