Category marketing

Sports League Rights: Optimizing vs Maximizing Value

The combination of technology, disintermediation, loosened regulation, changing consumer behavior and views on betting are dramatically changing the landscape and power dynamics in sports A few weeks ago, I looked at the new dynamics in the business of sports media,… Continue Reading →

The True Power & Real Change of The Creator Economy

The web’s democratization is fully paving the way for a more just & equal ecosystem at a time where inequality around the world is expanding The emancipation of the creator and the emergence of the storytelller/entrepreneur have redefined media. We are now entering an accelerated period,… Continue Reading →

Pitch Me! RFP: Sponsorship

Google’s former Chairman Eric Schmidt called advertising the “last bastion of unaccountable spending in corporate America.” He’s wrong, but only because there remain others. While I studied finance, I’ve earned the lion’s share of my lifetime earnings directly and indirectly via advertising:… Continue Reading →

What Snap Got Right in the Video Wars

For years creators were looking for a sustainable number two to counter YouTube’s dominance, is Snap here to stay or a mirage? In 2019 I attended the Snap partner summit. I left there and proceeded to buy shares in the… Continue Reading →

The Closer: The CRO is Dead, Long Live the CRO

Over the years, the rise of search, social, video & mobile tidal waves have upended the traditional role of the closer, or Chief Revenue Officer When studying finance at college, sales was almost a dirty word. For beer money, I… Continue Reading →

Not Asking for Permission: MsMojo Origins

Launching MsMojo was an example of listening to your inner voice, serving your community and not giving in to the perpetually-offended (now help me serve another demographic) Part of WatchMojo’s brands, MsMojo turns 5! It’s turned out to be a… Continue Reading →

How Digital Pennies vs Analog Dollars Became Digital Trillions vs Analog Billions

A decade ago, digital’s pennies weren’t enticing enough for traditional media companies; today that slow footedness is haunting many of them. Jeff Zucker, the former NBC executive and now president of CNN, coined the phrase “trading analog dollars for digital… Continue Reading →

© 2021 — Powered by Create a website or blog at WordPress.com

Theme by Anders NorenUp ↑