2025 will mark YouTube’s 20-year anniversary. Google’s video platform won’t only go down as the greatest media & entertainment M&A deal of all time, but also the strongest media platform of the century.

Google’s video platform, YouTube, won’t only go down as the greatest media & entertainment M&A deal of all time, but also the strongest media platform of the 21st century. As next year will mark YouTube’s 20-year anniversary, I’ve been thinking a lot about the platform’s early days, where it is now post-Covid & market correction, and where it will be in 1, 3, 5 or 10 years. I’ve stated that YouTube will be (if not already) the single most dominant property / brand / platform in media & entertainment in the 21s century.

When earlier this year I did a Spaces discussing the malaise in media & hangover amongst digital media bellwethers, I was surprised by how much people finally recognized YouTube’s power & promise, with a few even thinking it remained undervalued/under-appreciated.

As I’ve been immersing myself in “social audio” (i.e. Clubhouse, Spaces on X) – a fascinating platform and media that (while wholeheartedly different) reminds me a bit of YouTube’s early days.

I’ll be hosting a Spaces on X this upcoming Friday at 2:30pm EST, joining me on the panel of speakers will be Jim Louderback, Phil Ranta, Joshua Cohen & others. Spaces are very fluid and flexible, come, listen, speak, stay or leave. It’ll be the Pinned Tweet on my Twitter/X account on Friday, as well.

Join us this Friday 2:30pm EST for a convo about YouTube: past, present & future.