Inaugural Season: 2027–2028
Overview
The League is pleased to invite expressions of interest and formal proposals from ownership groups in select Canadian markets to participate in the launch of a new men’s professional league, scheduled to begin play in the 2027–2028 season.
This initiative is designed to establish a national, scalable, and commercially viable sports platform, with a focus on sustainable growth, strong local ownership, and modern media distribution.
As part of its launch strategy, the League has secured a distribution partnership with WatchMojo, providing immediate global digital reach and content amplification across its network of 75M+ followers.
Phase 1 Markets (Atlantic, Quebec, Ontario)
The League is targeting strong mid-sized and emerging markets with demonstrated sports appetite, infrastructure, and community support.
Atlantic Canada
- Halifax, NS
- Moncton, NB
- Saint John, NB
- St. John’s, NL
Quebec
- Quebec City, QC
- Laval, QC
- Longueuil / South Shore, QC
- Gatineau, QC
Ontario
- Hamilton, ON
- Kitchener-Waterloo, ON
- London, ON
- Oshawa / Durham Region, ON
- Windsor, ON
- Mississauga / Peel Region, ON
Strategic / Anchor Market
- Montreal, QC
Opportunity
Selected ownership groups will have the opportunity to:
- Operate a founding franchise in a new national league
- Participate in long-term equity value creation
- Leverage modern, digital-first distribution (WatchMojo partnership)
- Engage local fan bases in underserved or under-optimized markets
- Build a community-driven, commercially sustainable sports organization
Franchise Structure & Economics
- Franchise Fee: $1,000,000 CAD
- Secures founding ownership position
- Preferred market selection
- Input into league structure and governance
- Subject to availability and league approval
Ownership Requirements
All ownership groups must demonstrate:
- Sufficient capitalization to operate for a minimum of three (3) seasons
- Access to a suitable venue (owned, leased, or in advanced negotiation)
- Local market engagement strategy
- Operational and management capability
Media & Distribution
The League will adopt a digital-first media strategy, anchored by:
- WatchMojo as a distribution partner, providing:
- Global reach across YouTube and social platforms
- Content production and amplification
- Integrated storytelling and fan engagement
This approach ensures:
- Immediate audience access
- Scalable monetization opportunities
- Enhanced visibility for teams, players, and sponsors
Proposal Requirements
Interested parties are invited to submit proposals including:
- Ownership Group Overview
- Key individuals and backgrounds
- Ownership structure
- Financial Capacity
- Proof of funds
- Capital plan for 3+ seasons
- Market & Venue
- City selection
- Proposed venue (existing or planned)
- Business Plan
- Revenue model (tickets, sponsorship, community)
- Marketing and fan engagement strategy
- Strategic Vision
- Long-term commitment to the League
- Community integration
Timeline
- RFP Issued: May 23, 2026
- Submission Deadline: July 1, 2026
- Shortlist & Interviews: July–October 2026
- Final Selections: Q4 2026
- League Launch: 2027–2028 Season
Evaluation Criteria
Proposals will be evaluated based on:
- Financial strength and sustainability
- Market viability
- Ownership quality and alignment
- Venue readiness
- Strategic vision and long-term commitment
Closing Statement
This League is being built with a focus on discipline, scalability, and long-term value creation.
By combining:
- strong local ownership
- underserved but passionate markets
- and a modern media distribution strategy
…the League aims to redefine how professional sports are launched and grown in Canada.
Submission Contact
Ashkan Karbasfrooshan
ash at watchmojo dot com